Re: (jayhunter)
In the video, you can see the car is not only speeding but does a pronounced nose dive an instant before the impact with the bikers; alluding to the fact that the driver wasn't paying attention to where he was going, nor was he watching the road because he suddenly slams on the brake at the sight of the motorcycles - had he been looking at the road ahead, he'd have seen them sooner. Both of which are his responsibility as a driver.
The fact that the motorcyclists weren't wearing helmets does not mitigate the driver's responsibility to obey speed laws, watch where he's going and keep his wherewithal to the extent he doesn't PLOW into a motorcyclist.
That said, I'm not negating the fact that they should have planned the commercial better (daylight, hello?) and that they probably shouldn't have used a public throughfare. Nonetheless, had the driver been paying attention and not speeding , he probably could have seen them in time.
Yes, it's important to wear a helmet and ride with your wits; however, if a 5000lbs Mercedes (which the car in the video appears to be; a late model Merc) slams into your doing 60mph you're in a world of hurt and there's not much you can do when you're rear-ended.
The only person who could have avoided this, was the driver.