Would love to see Melandri win on any bike, esp. on the BMW but I still don't think it is ready and tbh I don't think BMW needs the title to prove the bike, iow, I don't know if they are really going to invest heavily enough to make the title run. I do believe that if they get a sniff of it, they will turn finances towards it.
BMW sales are above expectations and I doubt a WSC title will make a (sales) difference. The CBR1RR has been one of the best sellers since inception and has won 1 title. The GSXR 750 / 1000 combination has 1 title in over 25 yrs of racing in WSC, also top sellers. In this economy I'm impressed BMW decided to race it instead of just release it; probably learning a lesson from KTMs dismal, comparatively, sales results with their excellent RC8 - something I do beleive could have been boosted by racing in at least WSC, BSB or one of the other mjr domestic series.