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I'm more familiar with them in the sled market. The seem to be willing to take chances on sleds with some different new things in the past few years and seem to do well despite some engine issues. I really want to upgrade my sled this year to a new Polaris but I'll give them this winter to work out the remaining 800 issues and perhaps jump over mid winter.

I have the feeling that based on this if they are not stepping up with something more sporting in the motorcycle arena it is because their research indicates there is no money in it for them.

For myself, I've had my eye on a cross country for some time. I've always liked the HD Street Glide and I see the Cross Country as a more reliable, slightly more modern version of that for several grand less. Maybe next year.
 

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They went from first to last in sales due to their lax attitude to product development early in the new century (read 2002-2005). They have given signs of life of late but, having ridden their latest so-called game changer (the Rush), they are way off target (at least in the trail segment, although their new mountain stuff is pretty neat).

As for the bikes, they were going for the easy money with the cruiser crowd and have a decent product for that segment. While they could build a world-beater sportbike, they are not willing to allocate the resources to do so (although they have some good management and engineers).
Agreed, they had a few bad years for sure.

I haven't ridden the Rush, can't stand shorties. If they can get that 800 sorted out I'll be on the Switchback Assault 144 and getting rid of my constant pain in the ass Yamaha FX Nytro RTX with its soft front end and missing cooling capactiy.
 
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