JOHNSON MARINE, WHO INTRODUCES A NEW LINE OF MOTORCYCLES
Nov. 20 (Bloomberg) -- At a press conference late Monday, the CEO of Johnson Marine, makers of Johnson outboard marine engines and other recreational equipment, unveiled a new line of heavyweight cruiser style motorcycles designed to compete head to head with industry leader Harley-Davidson.
Peter Long, Johnson brands marketing manager said, "We have studied the market and determined that Harley, while highly successful, has narrowly missed the mark when targeting motorcycle buyers". Long added, "We at Johnson are convinced that our product hits the target dead center and promises to draw sales away from Harley-Davidson in a way no other motorcycle has been able to accomplish".
The new line of bikes, marketed under the name Big Johnson Motorcycles, will, according to Long, deliver what Harley has only promised. "Our research show that this, a Big Johnson, is what Harley buyers are really after".
At the unveiling of the new line Monday, several current Harley owners agreed. "When I bought my Harley, what I really needed was a Big Johnson," said one Harley owner." But I see now that riding a Harley is no replacement for having a Big Johnson."
Manager Long also said that his company would follow the lead of Harley-Davidson and cash in on a huge market for non-motorcycle related products. "We realize that not every guy can have a Big Johnson," said Long, "But image is very important to people. If they don't have a Big Johnson, they at least want to project the image of having one."
Asked if he anticipated Big Johnsons showing up in the hands of Harley owners, Long said it was unlikely. "I just don't see the need to have a Harley if you have a Big Johnson," he said. "And I can't imagine someone who spends all their resources to acquire a Harley having a Big Johnson. I think it boils down to this - You either have a Harley, or you have a Big Johnson, but you are not likely to have both." "Given the choice," said Long, "I think most guys will opt for the Big Johnson."
Another force driving sales for the company will come from women. A survey of the wives and girlfriends of nearly 1,000 potential motorcycle buyers indicates less than 5% would approve of their partner spending $15,000 on a Harley Davidson. But, when asked if they would be willing to pay the same amount of money to get their partner a Big Johnson, nearly 4 out 5 thought that would be money well spent.
One female present at the product unveiling was quoted as saying, "There is no way I will let Lonnie drop 15 grand on another one of those Harleys, but 15 grand to get him a Big Johnson? Well, that's something we could both enjoy, and it's something he really needs."
Carla Roundheel, manager of the dealership network now being established, said her motto is simple. "I service what we sell." Big Johnson Motorcycles will be traded on the New York stock exchange under the abbreviation PNSNV.
I have a Big Johnson... what would you think if your mate said that?
And this other part is making me laugh to no end:
Another force driving sales for the company will come from women. A survey of the wives and girlfriends of nearly 1,000 potential motorcycle buyers indicates less than 5% would approve of their partner spending $15,000 on a Harley Davidson. But, when asked if they would be willing to pay the same amount of money to get their partner a Big Johnson, nearly 4 out 5 thought that would be money well spent.
I've near heard a woman (who isn't herself a rider) saying that any amount of money spent on a motorcycle is money well spent!
I tried to play along to start a "flame war" on American motorcycles or something and you spoiled all my fun...
No seriously, I was literally laughed my head off this.
If you had a boat and needed an outboard motor would you buy a Johnson or a Honda?
__________________ "...let us not ignore the truth among ourselves, that we are the aggressors and they defend themselves. The country is theirs, because they inhabit it, whereas we want to come here and settle down."
David Ben-Gurion (the father of Israel) "When fascism comes to America it will be draped in a flag and holding a cross." Sinclair Lewis I pledge allegiance to the flag of the United States of America, and to the republic for which it stands. One nation, indivisible, with liberty, and justice for all.
Three posts mentioning V4 and no Larry. Some of you seem to be spoiling a funny nonV4 thread. I would probably buy an Evinrude before a Honda outboard though, V4 or not.
MADISON (AP) — Milwaukee-based Harley-Davidson would become the official Wisconsin motorcycle under a bill proposed in the Legislature.
Milwaukee Democratic Rep. Leon Young says the idea came from a family member of Sgt. Jeremy Vrooman, who was killed last year while serving in Iraq.
Young argues in a letter to his colleagues that the long and storied history of Harley-Davidson in Wisconsin makes it appropriate to honor it with the distinction of being the official state motorcycle.
William S. Harley and Arthur Davidson built the first Harley-Davidson motorcycle in 1903 in Milwaukee. The company was incorporated four years later and remains based in Milwaukee.
Wisconsin doesn't have an official motorcycle, but it does have an official song, insect, dog, dance, and tartan.
JOHNSON MARINE, WHO INTRODUCES A NEW LINE OF MOTORCYCLES
Nov. 20 (Bloomberg) -- At a press conference late Monday, the CEO of Johnson Marine, makers of Johnson outboard marine engines and other recreational equipment, unveiled a new line of heavyweight cruiser style motorcycles designed to compete head to head with industry leader Harley-Davidson.
Peter Long, Johnson brands marketing manager said, "We have studied the market and determined that Harley, while highly successful, has narrowly missed the mark when targeting motorcycle buyers". Long added, "We at Johnson are convinced that our product hits the target dead center and promises to draw sales away from Harley-Davidson in a way no other motorcycle has been able to accomplish".
The new line of bikes, marketed under the name Big Johnson Motorcycles, will, according to Long, deliver what Harley has only promised. "Our research show that this, a Big Johnson, is what Harley buyers are really after".
At the unveiling of the new line Monday, several current Harley owners agreed. "When I bought my Harley, what I really needed was a Big Johnson," said one Harley owner." But I see now that riding a Harley is no replacement for having a Big Johnson."
Manager Long also said that his company would follow the lead of Harley-Davidson and cash in on a huge market for non-motorcycle related products. "We realize that not every guy can have a Big Johnson," said Long, "But image is very important to people. If they don't have a Big Johnson, they at least want to project the image of having one."
Asked if he anticipated Big Johnsons showing up in the hands of Harley owners, Long said it was unlikely. "I just don't see the need to have a Harley if you have a Big Johnson," he said. "And I can't imagine someone who spends all their resources to acquire a Harley having a Big Johnson. I think it boils down to this - You either have a Harley, or you have a Big Johnson, but you are not likely to have both." "Given the choice," said Long, "I think most guys will opt for the Big Johnson."
Another force driving sales for the company will come from women. A survey of the wives and girlfriends of nearly 1,000 potential motorcycle buyers indicates less than 5% would approve of their partner spending $15,000 on a Harley Davidson. But, when asked if they would be willing to pay the same amount of money to get their partner a Big Johnson, nearly 4 out 5 thought that would be money well spent.
One female present at the product unveiling was quoted as saying, "There is no way I will let Lonnie drop 15 grand on another one of those Harleys, but 15 grand to get him a Big Johnson? Well, that's something we could both enjoy, and it's something he really needs."
Carla Roundheel, manager of the dealership network now being established, said her motto is simple. "I service what we sell." Big Johnson Motorcycles will be traded on the New York stock exchange under the abbreviation PNSNV.
New American Motorcycle
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