My shiny new BT003s were just delivered last Friday. I've been DIY for the last 9 years using parallel clamps to break the bead and tire irons for the rest. I've got that system down pretty good BUT NOW I can just give Tom a call and bring over a 12 pack of cheap beer and I'm good to go!
Tom, how about letting me take your no-mar for a test drive

?
The best part about doing it yourself is knowing it was done correctly and being solely responsible for scuffing up your own rims. Kind of like the first few door dings in your new car, you get to the point where it's no big deal.