Who exactly is the target rider for this bike? It is too "plasticy" for hard core Harley types, and the lack of rear seat etc will not go anywhere for the me-and-wife types.
I don't see any sportbike riders picking THAT as the only Ducati they would own, so its down to Ducati owners who are too old for the Sportbikes, or some posers who want the Euro bike to be different. Good luck with that Ducati!