I have a good friend who's head of maintenance at a Kawasaki-MV Agusta-Moto Guzzi-Aprilia dealership.
He said to me that sales of MVs have literally ground to an halt when people realized they were just hiking displacement a bit or adding a couple new tricky bits to build the "new model". Since these are top of the line bikes people have come to expect a little more bang for their buck. Also the styling is not as fresh as when it was launched. To make things worse there are scores of Brutales and F4s waiting for a buyer on the second hand market.
In short moving them from the shop floor has become very hard.
Was it all a fashion thing? Probably and when fashion changes you either adapt very quickly or die out.
But justice where it's due: ever since H-D moved in and Castiglioni was kicked out the spare service has improved to no end, the suppliers and contractors have been paid and the employees are finally being paid on time each month.
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