The deal is that all of the attention, be it good or bad, gives exposure to his business, whatever it is. So even by bashing, and yes it is fun, yimmi gets a few more hits on his website and a few more pennies in his pocket. This is ongoing for years and I really don't think yimmi gives a shit what we say about him, as long as he gets some attention. And the reason why he hides his face is because he's just plain ol butt ugly.
